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Hi there,
Three posts this week that kept coming back to the same thing - architecture practices building technology strategies by accident. Not through bad intentions. Just through accumulated decisions, each one reasonable in isolation, none of them part of a plan.
This week I'm also opening something I've been building quietly. ADDDvisory - a peer programme for practices who want to change that. More below.
Let's get into it. 👇
What Sparked the Most Discussion This Week
1. Every architect I know who moved into ConTech says the same thing: "I wish someone had told me where to start." So I wrote it down.
Click here to read the full post: LinkedIn.
2. Most architecture firms are running a workflow designed in 2006. Here's what it looks like in 2026.
Click here to see the full post: LinkedIn
3. In 90% of practices I work with, nobody designed the Technology Strategy. It accumulated. Does that sound familiar?
Click here to see the full post: LinkedIn
Theme of the Week: The Accidental Technology Strategy
There's a pattern I see in almost every practice I work with. Nobody sat down and decided the technology stack. They chose Revit in 2012 because everyone else did. They added a project management tool in 2016 because a director wanted it. They started using an AI sketch tool last year because a junior pushed for it.
Each decision made sense at the time. None of them were made in relation to each other.
The result is a strategy that was never written down, a stack nobody fully understands, and a team navigating it largely alone.
This is the starting point for almost every practice I engage with. And it's the problem ADDDvisory is built to solve.
ADDDvisory
Introducing ADDDvisory - the founding cohort is open
ADDDvisory is a 16-week peer programme for SME architecture practices navigating technology decisions.
Ten to fifteen practices - directors, digital leads, and tech-minded architects - work through the same framework that underpins a Technology Blueprint: one section per week, one 60-minute session, one peer group that understands the same challenges you do.
It's not a course or a webinar subscription. A room where practice directors and digital leads can think out loud about hard technology decisions - with peers who get the context and a facilitator who has seen every version of the problem.
What you get:
- 16 weekly 60-minute peer sessions, structured around the Blueprint framework
- A resource library built from real Blueprint engagements
- Direct access to me between sessions
- A peer group of practices navigating the same territory at the same time
Founding cohort places will be 25% below the rate from cohort 2 onwards, and held permanently for everyone who joins now.
I want to have a conversation before you commit. No commitment until then.
If this sounds like something you've been looking for - join the waitlist below and I'll be in touch to arrange a short call.
Events
Catch up on our latest White Paper!
Architecture firms are sitting on decades of knowledge - yet most of it disappears between projects. This special session marks the launch of the new industry white paper:
“The Knowledge Cliff: Why Architecture Companies Are Losing Expertise.”
As senior experts retire, teams become more distributed, and project timelines accelerate, architecture practices face a growing knowledge continuity crisis. Design decisions, detailing expertise, and constructability insight are often trapped inside project files, emails, and individual memory.
There is free download here: https://47267504.hs-sites.com/d.to-the-knowledge-cliff
Live Event: Constructech x ConTech Is... "A World of Disconnection"
Thursday 28 May | 6:00pm – 8:30pm @ Laminar Projects, London
Two of London's construction tech communities are joining forces for one evening. Constructech and ConTech Is... are co-hosting an event focused on one of the most persistent problems in the built environment: the tools are multiplying, but they're not connecting.
I'll be delivering the interactive talk - exploring how architecture and construction practices can move from software accumulation to deliberate digital strategy.
The agenda:
6:00pm – Networking
6:45pm – Interactive Talk
7:45pm – Networking
8:30pm – Post-event drinks
Come if you can - it's the conversation this industry needs to have. Limited numbers - register here: https://luma.com/nw6nacnm
5 Tools Added to the ConTech Database This Week
Lightbeans - We Connect Manufacturers with Architects and Designers
Thanks to Lightbeans' digitized textures, you'll have a better idea of what your project will look like prior to construction or renovation.
AUTOM8LABS - Transform Your Workflows with Intelligent Automation
We build custom AI solutions, automation workflows, and provide expert training to help you and your team work smarter, not harder.
Archfine - Transform Sketches Into Stunning Renders
Upload your sketch or photo and let AI create photorealistic architectural visualizations instantly.
ArchiHacks - AI Visuals from Your Rhino Viewport
Access Nano Banana directly inside Rhino3D. Generate stunning AI-powered visualizations from your 3D models without leaving your workspace.
Conduit - Automate the BIM workflows your team does manually
Build and deploy custom Revit add-ins and ACC apps — without writing code.
One Role Worth Noticing This Week
“Join xFigura as our Founding Account Executive, working directly with the CEO and founding team to bring an AI-native design platform to the world's leading architecture and design firms.
We have more qualified inbound interest than our founding team can keep up with. Dozens of firms use the platform, including the top twenty global firms, alongside hundreds of individual designers. Pilots convert at 100%. We need a founding AE to own the pipeline, sharpen our pitch, and build the sales process that scales with us.
The demand is already here. Architects see the platform and immediately get it. The product demos itself and pilots close at 100%. What we need is someone to take ownership: qualify and close the deals already coming in, refine how we position and demo the product, and build the sales infrastructure that turns momentum into a machine.
You'll work directly with the CEO and founding team, managing the full sales cycle from first conversation to signed contract. As you ramp, you'll also help build an outbound motion to expand reach beyond inbound. This is a founding role: you'll shape pricing conversations, define ICP segmentation, improve the demo playbook, and build the processes that future hires follow.”
→ View role: Here
See all roles here: www.aectechjobs.com/search
If the theme this week landed - if "nobody designed our technology strategy, it accumulated" sounds like your practice - that's the exact entry point for ADDDvisory.
The founding cohort is the lowest-cost, most direct way to work through your technology strategy with a structured framework and a peer group who understand the same pressures you do. Sixteen weeks. One session a week. A permanent price lock per practice.
I'm not opening this to everyone at once. I'm having conversations first - to make sure the fit is right and the cohort is the right mix of practices.
If you want to be part of the founding cohort, join the waitlist and I'll reach out directly.
This newsletter exists to help architects navigate technology with confidence, not hype by focusing on workflows, decisions, and real practice constraints.
Thanks for reading!
Allister
Richard says hi!
